TAM
Modernizing the web and print image of an international player in precision machining
SINCE 2007, EXPERT IN PRECISION MACHINING
TAM has been working for more than ten years with the most demanding sectors on the international market providing them with high quality parts. Frequently present at international fairs, the company wanted to modernize its print and web communication tools. TAM management then called in Elyos Digital ...
+10
YEARS OF EXPERIENCE
30
Employees
1600
M2 OF WORKSHOPS
01
THE CHALLENGE
The mission real challenge was of a creative nature. The customer has expressed the wish to cut with the image that emanated from the old charter: industrial, unrefined, even lowcost! Totally at the opposite of the brand values: high quality, technical expertise, precision, demanding customer sectors, customer service, respect for the environment ...
02
THE SOLUTION
After benchmarking the logos in the sector, the designers of the agency have worked on several tracks such as: the shapes of the pieces, the machining of the material, the colors of the metal, ... This approach allowed our designers to go further and thus to bring elements of choice and reflections to the customer.
The first phase of work on the charter allowed designers to quickly propose a design in line with the expectations of TAM. The challenge was successfully met by the creative team, as there were no returns or requests for modifications on the proposed models.
03
THE RESULT
A renewed and rejuvenated graphic charter, a dynamic multilingual responsive site in the same creative line with easy access to information. The mission was successfully completed by the Elyos Digital team!