WHAT DO SOCIAL NETWORKS BRING TO YOUR COMPANY?

reading time : 2 min

We keep telling you that it is essential to include social networks in your marketing strategy. However, do you measure the benefits that these will bring to your business?

Discover in 5 points the benefits of social media for your business!

Visibility

The communication is viral on the networks, the Internet users give their opinions, exchange, share the products they liked. To gain in visibility with the consumers, the suppliers, the partners, ... to promote its novelties, to make known its products & services, highlight its news ... social networks are an effective way to develop its reputation. Internet users are fond of good plans and original content. But be careful to study your communication plan before you start! 

Reactivity

Social networks allow you to react immediately to advise your customers. By responding quickly to their concerns, you avoid their disappointment or anger. Instantly processing consumer feedback is a guarantee of quality, which encourages them to come to you rather than the competitor.

Broad and low-cost communication

Contrary to off-line media such as television, radio, newspapers, social media publications are free. The advertising cost is also lower than that of traditional media. Additionally, you will reach an audience over a wide geographical area, and by targeting your publications your products will be consulted by a maximum of people.

Proximity

Being present on social networks allows you to form a community around your brand. By publishing interesting and original content, your fans will love, comment, share ... You thus establish a proximity with them, which will allow you to better know them and anticipate their expectations

Trends

Detect important information for your business: the favorite products of your customers, the reasons for bad sales: price, quality, availability, ... Assembling the data and analyzing them makes it possible to identify the tendencies. 

Ready to start ?

Social networks are not to be neglected in your marketing strategy. This is a key asset to improve your reputation. However before you start, think about setting up an action plan and of course, you always have the possibility to be accompanied by a web professional.